The “Doctor Donor” advertising campaign was a highly successful fundraising campaign for the University Medical Center of Princeton and created by Taft Communications. The marketing goal was to present physicians, each of who had themselves supported the fundraising effort, in a series of formal, personally revealing, Black and White portraits. The empathetic portraiture successfully inspired the community at large to join in.

 

The “Doctor Donor” advertising campaign was a highly successful fundraising campaign for the University Medical Center of Princeton. The marketing goal was to present physicians, each of who had themselves supported the fundraising effort, in a series of formal, personally revealing, Black & White portraits. The empathetic portraiture successfully inspired the community at large to join in. The “Doctor Donor” advertising campaign was a highly successful fundraising campaign for the University Medical Center of Princeton. The marketing goal was to present physicians, each of who had themselves supported the fundraising effort, in a series of formal, personally revealing, Black & White portraits. The empathetic portraiture successfully inspired the community at large to join in. The “Doctor Donor” advertising campaign was a highly successful fundraising campaign for the University Medical Center of Princeton. The marketing goal was to present physicians, each of who had themselves supported the fundraising effort, in a series of formal, personally revealing, Black & White portraits. The empathetic portraiture successfully inspired the community at large to join in.